Haarliebhaber
SEO for a hair salon & online store · Client project
One salon, one online store, two routes to the brand: someone looking for a hairdresser has different questions from someone shopping for hair care. The project focused on addressing both search needs across Haarliebhaber's existing website.
Our contribution: SEO and content optimisation of the existing website and store. The preview shows today's website; the SEO project was completed several years ago.
- Client
- B&W Friseure · Die Haarliebhaber
- Our contribution
- SEO analysisKeyword strategyContent optimisation
The implementation
We began with a comprehensive SEO and keyword analysis, examining search terms for the salon and the store as well as their presentation in search results. We then revised content across the entire website and online store, connecting relevant search queries with on-page content and search-result presentation.
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